Common mistakes holding you back from marketing perfection!
As a network we know that it essential to take a planned approach to marketing. In issue 5 of the GEM Movers’ Magazine we focused on branding and getting your company’s brand to stick into your potential customers minds. As we mentioned in that issue, branding is essential and as international movers it is needed to keep up with the competition out there. However, if done haphazardly it can become a mess.
Consistency is gold!
As previously talked about, brand awareness and brand consistency are gold! Today, the GEM Team want to throw another marketing term out there for you to think about. That term is Unique Selling Proposition or USP. In short, this is a sentence that will single you out from your competition. It also helps set the theme of your marketing campaign. This isn’t a new tool in marketing but its essential. It has been around for over a century and helps smaller businesses compete with the big guys! This in simple terms is a slogan that becomes synonymous with your company. Thankfully, Global Exclusive Movers’ Network (GEM) has had ours from the start and we work hard to get this on all promotional and advertising materials we send out.
‘Exclusively Stronger Together’
We are also pleased to see that some of our members have a USP as well. Our featured member in issue 6 of the GEM Movers’ Magazine in Jakarta for example has a fantastic one: Kellys Express – ‘We think outside the box!’
So, don’t make a mistake in your marketing, use a Unique Selling Proposition (USP). Another mistake is ignoring your SEO or Search Engine Optimization. This is massive and luckily it doesn’t cost you much and there is plenty of information out there to help you work on this. Take a moment and think about any time you need a service, what do you do more often than not? That’s right, you Google it! When someone types into a search engine looking for a mover in your city you don’t want your company to appear on page 5 or 6 of Google results. You want to get to the top of the list and get that business. Increasing you SEO presence can take time but with a little work it can be achieved and will definitely pay off! We are here to help you with this as well.
Written by: Matthew O’Hagan