Advertising that doesn’t break the bank!
In the competitive world of international removals it’s paramount that you advertise smartly! The whole point of advertising is to get your services known and to attract more business whilst also making sure that you hit your target audience. The crucial factor with advertising is return on investment. Paying thousands of dollars on billboards and industry publications is fine as long as you get new business out of it. However, with advertising running to thousands of bucks it can take a long time to get that all important return. So be savvy with your advertising campaigns.
Gaining new business!
This is the first thing that comes to mind when people hear the word ‘advertising’. Every removal company out there large or small is after new business and this is the same with any business in any industry. To gain new business we have to advertise, it’s as simple as that. But don’t just take out an advertisement and leave it at that. You need to tackle advertising head on and look at how you can get the most out of each advertisement you make. There are so many expenses out there so you need to ensure that you don’t spend it all on advertising that isn’t reaching your target audience.
Maintaining your brand awareness!
If you look at any famous brand out there you will realize that we are all aware of their logos and branding. The reason we are aware of these huge companies is that they work tirelessly to maintain their brand awareness. We see them constantly as we are driving down the street, watching television and walking around the high street. These huge multinational companies spend millions on this and it works! As medium sized removal companies, it’s impossible to do the same on the same scale but why can’t you develop your branding and get your company known? You can and you should!
Every company needs clear branding that sticks in the minds of all of the potential customers out there. Develop a logo that is relevant to your industry and clear to read. Choose the coloring carefully as this should be featured in all advertising material. If I was to ask you what soft drink company springs to mind when I say red and white you will all know exactly who I am talking about! Colors and logos are important but there is more. With the world being infatuated with social media it is important to get on this bandwagon with your advertising. #HASHTAGS are important in the world of social media. Hashtags are a fantastic SEO (Search Engine Optimization) tool that help to increase your web-traffic. They also help your branding and should be clear and used with any social media post!
#GEM #GEMmover #GlobalExclusiveMoversNetwork #BeExclusive
#GEMexclusivemover #Removals #Internationalmoving
Global Exclusive Movers’ Network (GEM) membership costs you 595 USD for the 1st year and 995 USD for each year after. For this great price you receive unlimited advertising in our GEM Movers’ Magazine. This publication goes out to removal companies globally, International schools and a whole lot of other potential customers. This unlimited advertising helps you to achieve the goals laid out in this blog post and will help you reach a wider audience while also being a member of this growing group of removal professionals. Take a look at the adverts from our members throughout this issue and you can see clear branding. I think you would agree, Global Exclusive Movers’ Network (GEM) membership makes sense!
Global Exclusive Movers’ Network (GEM) – Exclusively stronger together!
Written by: Matthew O’Hagan